About the project
Vektklubb is a digital lifestyle service owned by VG, with over 30,000 paying members (figures from 2015). After several years with little focus on design and user experience, the service appeared outdated in an increasingly competitive market.
The project involved developing a new visual identity and redesigning all digital surfaces. I worked closely with the project owner, developers, business developers and other disciplines, both in Norway and with the team in Kraków.
What I did
- Designed a new logo, based on insights from user interviews, feedback and research. The goal was to create a simpler and more flexible visual expression that works across surfaces, both digitally and in print.
- Contributed to a cohesive visual identity by simplifying the design, refining the use of colour and establishing a more consistent visual system.
- Designed and improved key parts of the solution on web and mobile, with a focus on clear structure, better readability and a more intuitive user experience.
- Collaborated closely with developers and other stakeholders throughout the process.
Challenges
- Distributed team across Oslo and Kraków, with different languages and cultures. Close digital collaboration and regular travel helped build good understanding and effective teamwork.
- Technical limitations meant we could mainly make visual (front-end) changes, which set boundaries for what could be improved.
Results and reflections
The project resulted in a clearer visual identity and a more modern, cohesive user experience across web and mobile. The redesign helped strengthen the service's position in an increasingly competitive market.
The work on visual identity showed how important it is to simplify the expression in order to communicate more clearly. By reducing visual noise and working more systematically with colour and form, the solution became clearer and easier to use across platforms.